Effectively Engaging Generation Z

Mark Beal is the author of the recently published book, Engaging Gen Z. Mark is an assistant professor of practice in public relations in the Rutgers University School of Communication & Information where he collaborates with Generation Z each day and learns what is trending with the nation’s largest consumer segment.

If you are an employer, a marketer, a small business or a media company, you can listen to the insights Mark will share during this podcast interview to set yourself and your company up for success in effectively engaging Gen Z.

Effectively Engaging Generation Z

• Who is Generation Z and why should we care?
• Are all Gen Zers on TikTok or do they consume other content and information?
• Since Gen Z does not watch or consume traditional media, what kind of challenge do they pose to marketers and advertisers?
• The oldest Gen Zers are graduating college and joining the workforce. If I am an employer or work in human resources, what do I need to know about Gen Z?
• If we look ahead 15 years, what impact will we say that Gen Z had on the world including corporate America, marketing, media and society?

 If you plan to hire Gen Zers or market to them now and in the future, Mark Beal’s book, Engaging Gen Z is available on Amazon. You are going to want to purchase this book and prepare for the arrival of the next generation.

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