The Necessary Power of Business & Personal Branding

Our guest today is Karen Tiber Leland, the founder of Sterling Marketing Group, a branding & marketing strategy firm helping individuals and companies build stronger personal, team and business brands.

Clients include Apple, AT&T, LinkedIn, Twitter, and Google.  She is the best-selling author of nine books including The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen writes a column for INC.com and has spoken for Harvard, Tedx and The American Marketing Association. She has been interviewed by CNBC, Fortune, The New York Times and Oprah.

The Necessary Power of Business & Personal Branding

• How did you get into the field of personal and business branding?
• You say personal and business branding is not a luxury in today’s world but a necessity. How do you specifically help clients get there?
• Who is your ideal client and how do you help them become more successful?
• What advice would you give CEO’s, businesses and entrepreneurs who need to do a better job of branding or rebranding?
• You have written 9 books which have sold more than 450,0000 copies. How did you do that?

You can find out more about Karen Tiber Leland and her personal, CEO or business branding service at www.karenleland.com and connect with her directly via email karen@karenleland.com. Her book The Brand Mapping Strategy: Design, Build and Accelerate Your Brand is available at Amazon.com and you can check out her Thought Talk podcast on iTunes.

Thank you all for listening to this AuthorExpertWire podcast brought to you by #AnnieJenningsPR. Visit www.AnnieJenningsPR.com to learn how you too can enjoy high-powered, NO RETAINER performance publicity to build an influential brand and achieve your marketing and PR goals and objectives.